Hemp-infused seltzers market projected to triple by 2033

Global demand for alcohol-free wellness drinks is pushing the hemp-infused seltzers market toward fast growth, with revenue forecast to rise from $237.0 million in 2026 to $786.9 million by 2033. North America leads today, while Asia Pacific is set to grow fastest as brands battle consumer confusion and technical formulation hurdles.

Why it matters: - Hemp-infused seltzers are moving from niche wellness drinks to a faster-growing functional beverage category. - The market is projected to expand from US$237.0 million in 2026 to US$786.9 million by 2033, a 18.7% compound annual growth rate. - The category reflects a broader shift toward alcohol-free beverages tied to relaxation, stress management and overall wellness.

What happened: - Persistence Market Research projects strong growth for the global hemp-infused seltzers market through 2033. - The report says North America will hold about 62% of global revenue in 2026. - Asia Pacific is forecast to post the fastest growth rate from 2026 to 2033, at 21.3% CAGR. - The report was released July 23, 2026. - Download the sample report.

The details: - Hemp-infused seltzers are sparkling water beverages made with hemp-derived ingredients such as cannabidiol, hemp seed oil or broad-spectrum hemp extracts. - The drinks are positioned as low-calorie, alcohol-free options that support relaxation without intoxicating effects. - Millennials and Generation Z are a major demand driver as functional beverages gain popularity. - Consumers are increasingly replacing traditional alcoholic drinks with wellness-focused alternatives. - Growing familiarity with CBD is boosting interest in stress management, sleep quality and post-exercise recovery. - North America benefits from a mature hemp CBD market, supportive regulations and a developed functional beverage retail network. - The United States is the main revenue contributor, helped by the 2018 Farm Bill legalizing industrial hemp. - Canada is gaining ground through a federally regulated cannabis framework that supports licensed retail distribution of hemp-derived beverages. - Australia, Japan and South Korea are emerging as key Asia Pacific growth markets. - Australia has favorable regulatory developments for low-dose CBD products and a growing wellness culture. - Japan’s functional beverage market offers a base for hemp-based innovation. - The wellness and relaxation segment is expected to account for nearly 32% of total revenue in 2026. - Hemp-infused seltzers are being used in yoga, meditation, evening routines and self-care activities. - Outdoor recreation is another expanding use case, including hiking, cycling, camping and paddleboarding. - The market is segmented by citrus, berry, tropical, and herbal and botanical flavors. - Usage occasions include casual consumption, social gatherings, sporting events, outdoor activities, and wellness and relaxation. - Key consumer groups include Millennials ages 25 to 40, Generation X ages 41 to 56, and Baby Boomers ages 57 to 75. - The regional breakdown covers North America, Europe, East Asia, South Asia & Oceania, Latin America, and the Middle East & Africa.

Between the lines: - The category’s growth depends on consumer education, since many buyers still confuse hemp-derived CBD beverages with psychoactive cannabis products. - Manufacturers also face formulation challenges tied to CBD stability, water solubility and consistent potency in carbonated drinks. - Brands are leaning on nano-emulsification technologies and third-party testing to improve reliability and consumer trust. - Product innovation is becoming a key differentiator as companies combine hemp extracts with adaptogens, vitamins, electrolytes and nootropics. - The competitive field includes hemp beverage brands, cannabis beverage companies and functional drink makers. - Cornbread Hemp introduced new THC seltzers in April 2025, expanding its alcohol-free wellness beverage lineup.

What's next: - Brands are likely to keep investing in education campaigns as the market scales. - Regulatory changes in Asia Pacific could accelerate adoption beyond current growth forecasts. - Continued product innovation and broader distribution are expected to support growth through 2033. - Get custom insights. - Checkout the full report.

The bottom line: - Hemp-infused seltzers are becoming a mainstream wellness beverage bet, but winning consumers will require clearer labeling, stronger product consistency and regulatory momentum.