LEVIA launches cannabis seltzers in New Jersey

LEVIA has expanded its THC-infused beverage lineup into New Jersey dispensaries, marking the first time the Massachusetts brand’s full beverage portfolio is available outside its home state. The launch gives New Jersey consumers access to four fast-acting, zero-sugar seltzer flavors and signals the brand’s next step into regulated cannabis markets.

Why it matters: - LEVIA’s New Jersey debut extends the Massachusetts cannabis beverage brand beyond its home market for the first time. - The move gives the company a new regulated market while broadening access to fast-acting THC drinks for New Jersey consumers. - The launch also matters for the category because LEVIA helped popularize fast-acting cannabis beverages on the East Coast.

What happened: - LEVIA announced the official launch of its cannabis seltzers in New Jersey on Aug. 26, 2026. - The products are now available at licensed dispensaries across the state. - The launch includes four flavors: Celebrate Lemon Lime, Achieve Razz Lime, Dream Jam Berry and Celebrate Pomegranate Punch. - LEVIA said the New Jersey rollout is the first time its full beverage lineup has been available for purchase in dispensaries outside Massachusetts. - LEVIA Drink Drops already launched in New Jersey earlier this summer through the company’s regulated New Jersey partner, Kushi Labs.

The details: - LEVIA’s seltzers are effects-based, fast-acting, zero-sugar and zero-calorie. - The brand was founded by husband-and-wife team Kristin and Eric Rogers. - LEVIA launched in Massachusetts in 2021. - The company was built around products intended to fit moments when adults might otherwise choose alcohol. - LEVIA says its products combine fast onset, consistent effects and approachable dosing. - The company’s seltzer lineup is organized around three desired effects: Achieve, Celebrate and Dream. - LEVIA was reacquired by Kristin and Eric Rogers and is now a female, family and employee-owned independent cannabis brand. - The company is expanding into new regulated markets while keeping the quality, consistency and identity built in Massachusetts. - New Jersey wholesale inquiries should be sent to sales@KushiLabs.com. - More information is available on LEVIA’s website. - LEVIA also maintains an Instagram presence at LEVIA’s social media page.

Between the lines: - LEVIA is positioning the New Jersey launch as both a commercial expansion and a brand milestone. - The company is leaning on a simple, effects-based product structure to make cannabis beverages easier to choose in a crowded market. - The expansion suggests LEVIA is trying to scale beyond Massachusetts without losing the identity that helped it stand out there.

What’s next: - LEVIA said New Jersey is an important step in a broader strategy to enter additional regulated markets. - The company framed the launch as the beginning of a larger expansion effort rather than a one-off rollout. - New Jersey consumers can expect the brand to build on its beverage and Drink Drops presence in the state as distribution grows.

The bottom line: - LEVIA is taking its best-known cannabis beverage products out of Massachusetts and into New Jersey, using the move to test a broader multistate future.