The Hemp Doctor survey finds sleep buyers report strong results

New survey data from The Hemp Doctor says sleep is the second-most common reason customers use hemp, and most users in that group report better rest. The findings also point to strong demand for gummies and other nighttime products built around fast- and slow-release cannabinoids.

Why it matters: - Sleep is a major use case in the hemp market, and The Hemp Doctor’s new survey suggests customers are using cannabinoid products to address it with measurable results. - The findings may help explain why nighttime gummies and other sleep-focused hemp formats continue to gain traction. - The company’s full sleep product lineup is positioned around that demand.

What happened: - The Hemp Doctor released its 2026 Consumer Behavior Report on Sept. 25, 2026. - The report is based on 10,214 verified customer responses from a 50,000-person survey deployment. - Among respondents who use hemp specifically for sleep, 86.7% reported a positive effect. - Those effects included falling asleep faster, staying asleep longer, waking less during the night, or waking up more refreshed.

The details: - Sleep ranked as the second-largest use case in the survey, behind relaxation. - 61.4% of respondents said they use hemp products to support sleep. - Falling asleep faster was the top sleep benefit, cited by 30.2% of sleep-focused buyers. - Waking up less during the night was named by 23.1% of sleep-focused buyers. - 57.9% of respondents said they have firsthand experience falling asleep faster after using hemp products. - Gummies or edibles were the first choice for 62.9% of sleep-focused buyers. - The Hemp Doctor’s flagship sleep product is the CBN:CBD:D9 THC Extended-Release Nighttime Gummies. - The gummies use a 1:1:1 ratio of 10mg Delta-9 THC, 10mg CBN, and 10mg CBD. - The formula uses dual release, with half the cannabinoids nano-emulsified for faster onset and half using standard absorption for overnight coverage. - The gummies are melatonin-free and come in Cherry Lime, Berry Blast, and Tangerine. - The broader sleep lineup includes PHUK'D UP THCA Sugar Diamond Infused Pre-Rolls in Platinum OG and the THCA Indica Flower line. - The edibles assortment also includes Delta 8 THC Medibles Gummies, Delta 8 THC Watermelon Ring Gummies 30mg, Delta 8 THC Cosmic Ring Gummies 30mg, and Delta 8 THC Peach Ring Gummies 30mg. - All products are hemp-derived and stay under 0.3% Delta-9 THC by dry weight under the 2018 Farm Bill. - Certificates of analysis are available at lab results. - Products are intended for adults 21 and older.

Between the lines: - The report gives The Hemp Doctor a data-backed way to market sleep products in a category where customer anecdotes often drive buying decisions. - The strong showing for gummies and edibles reinforces the appeal of convenience and dosage consistency in nighttime use. - The survey results also line up with outside coverage this year from Leafly and Cbdeeme, which both highlighted the company’s nighttime gummies. - Lauren Shade, Customer Service and Retail Warehouse Manager at The Hemp Doctor, said the extended-release format was designed for customers who do not prefer melatonin gummies.

What’s next: - The Hemp Doctor said it will continue using consumer research to inform product development. - The company also said the research is meant to add to the hemp industry’s understanding of the modern hemp buyer. - The sleep category appears likely to remain a key focus as the company expands and refines nighttime offerings.

The bottom line: - The Hemp Doctor is using a large customer survey to show that its sleep products are resonating, especially for buyers seeking faster onset and overnight coverage without melatonin.